Character Matters!
by Dave Sutton, P.E., Executive Vice President
Many years before formal mission statements became mainstream identities
in corporate America, The Buric Companies placed into each of its offices
a small, homemade, wooden plaque that simply reads, “WE CAN DO THAT”.
This strong, yet ordinary message may not serve as the official mission
statement of the company, it does, however, typify and express the determined,
positive attitude that is at the core of this company’s being, existence,
and soul. Its simple message underscores the character that propels The
Buric Companies to being a leading consultant to the construction industry.
We do not see obstacles to success, we only see challenges that must be
met and overcome.
The great basketball coaching legend and grassroots philosopher, John
Wooden, notes — reputation is what others perceive you
as being (regardless, whether their opinion of you is right or wrong),
but character is what you really are. The Buric Companies’
reputation is defined by an extensive and diverse list of clients and
the high volume of repeat and referral business we perform. Our character
is to require a high level of knowledgeable, quality and professional
effort in executing services for a client. It is our character to be thorough
and effective in project situations that require answers sooner, than
later.
It is also our character to be innovative and responsive to the needs
of the industry. Our “we can do that” mantra is the essence
of our beginning — offering CPM Scheduling services in the 1960s
before its widespread availability and acceptance as an essential project
controls tool. It continued as the impetus to our expansion and addition
of such services as Claims Analysis and Management, Surety Contract Management,
and Building Diagnostics. The Buric Companies was in the forefront as
the construction industry evolved and recognized the need for these services.
We continue the trend of identifying and addressing industry needs, as
we eagerly approach achievement of our fourth decade in business. Our
core services have expanded over the last couple of years to include ArchitecturalDesign
and 3D / Animation Graphics. Additionally, we are very excited about our
application of a new process that provides Owners and project teams real
time trends and impact assessments regarding scheduling, cost, productivity
and production data; a concept involving collective cooperation and information
sharing that is much needed in an industry that seeks to mitigate its
litigious climate. Reputation can fluctuate and maintaining one of excellence
is important to us. However, what prevails in driving our success is our
character and the expectations we have of ourselves.
